Rockstar
Fijifilm is now advertising for 'Fujipic With Smile Capture' in this series of three print advertisements that were released in June 2010.

Advertising for their client Fujifilm, agency RMG was behind the latest Fujifilm ads, and was among one of the Cannes Lions 2010 Press winners. Dubbed 'Funeral,' 'Poker' and 'Airport,' these Fujifilm ads capture glum faces rather than the smiles that the camera does. Careful, you wouldn't want a camera of all things to give away your poker face.