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If you love watching advertisements purely for their artistic value, then you will have this Fujifilm X100 commercial playing on repeat. With its monochromatic palette and quick sharp-to-soft focusing, the commercial is filled with subtle elements that will pull you in.

The Fujifilm X100 commercial is more a gallery than an advertisement trying to sell you something. Illustrating the inspiration of a number of famous Japanese photographers like Daido Moriyama and Nobuyoshi Araki, the video is filled with haunting images. It feels as if the camera is taking you on a journey across the city; showing the grittier sides you would normally ignore.

Take a look at the Fujifilm X100 commercial and its stunning images may just play on repeat in your mind.