The Fujifilm X100 Commercial Takes You on a Journey

By: Leslie Chen - Published: Jun 8, 2011 • References: youtube and hypebeast
If you love watching advertisements purely for their artistic value, then you will have this Fujifilm X100 commercial playing on repeat. With its monochromatic palette and quick sharp-to-soft focusing, the commercial is filled with subtle elements that will pull you in.

The Fujifilm X100 commercial is more a gallery than an advertisement trying to sell you something. Illustrating the inspiration of a number of famous Japanese photographers like Daido Moriyama and Nobuyoshi Araki, the video is filled with haunting images. It feels as if the camera is taking you on a journey across the city; showing the grittier sides you would normally ignore.

Take a look at the Fujifilm X100 commercial and its stunning images may just play on repeat in your mind.