Prodigy

The ‘FUCT Fall/Winter 2012 Lookbook’ is Direct

By: Cody Turner - Published: Aug 21, 2012 • References: blog.fuct and highsnobiety
This next collection is from a brand that I feel has really done a good job at creating its image; the FUCT Fall/Winter 2012 Lookbook is a testament to that.

FUCT stands for “Friends You Can Trust,” which is appropriate considering its 2012 lookbook is something you can count on for inspiration. All of the photographs were shot by photographer Adam Rossiter, who captures a vibe in these photos that gives off the feeling that you have to be a genuine badass to wear these clothes. The hoodies, t-shirts and caps of the collection are all pretty simple and often feature just the simple letters f-u-c-t.

The style of the lookbook and the way in which the company has branded itself works in perfect synergy. If you go to their website, you will be greeted by a strong visual video that is worth checking out.