The Fubar video is the work of Hasraf HaZ Dulull and it depicts a mass conflict between felines and canines that are both equally armed to the teeth with human military gear. The video is so well done that you'd think it was an actual Hollywood production.
So who ends up winning the four-legged companion war? You'll just have to watch the video for yourself in order to find out. I think you'll be pleasantly surprised.
Implications - Consumers enjoy products with hyperbole absurdity because they find such material humorous. The induced humor is then used in turn to alleviate the stresses of living urbanite lifestyles. Corporations may consider using humor in advertising campaigns as consumer demand for such content is always high.