The Charm Motel in Brazil Has Some Pretty Juicy Ads

By: Going Like Sixty - Published: Dec 17, 2008   Updated: Jun 22 2011 • References: blogofhilarity
I've been told that in Brazil, “motels” aren't exactly the same as “motels” in the U.S. Apparently some of the motels in Brazil will rent by the hour. To avoid any confusion, the Charm Motel has launched an advertising campaign featuring lovely fruit and a lovely rate.

Now I'm even more confused. I guess I'll have to stop one of those pavement princesses to figure it out.

Implications - With society so infiltrated with product advertisements, consumers have become desensitized to their messages. However, consumers do absorb information from ads that contain humorous or shocking content, since they are memorable. Companies can utilize these elements to make their brand more noticeable to their target markets. Stats for Deceptive Fruitvertising Trending: Older & Mild
Research: 5,950 clicks in 388 w
Interest: 4 minutes
Concept: Deceptive Fruitvertising
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: constantly changing museum hotels, 35 beautiful and shocking brazilian innovations, and wigwam win.