This Organic Juice Company Uses Outlined Fruits to Showcase Flavors

By: Ady Floyd - Jun 30, 2015
References: behance.net & packageinspiration
Chile-based designer Mario Castillo created this stenciled fruit juice label concept to display the variety of fruity flavors while providing consumers with a visual understanding of each distinct flavor.

The organic juice line uses clear glass bottles filled with juices that are vibrantly colored through natural ingredients. Without placing a sleeve-like label on the bottle, it allows the natural colors to be seen in a vivid way. Each bottle has a stenciled outline of whichever fruit is used to flavor the drink. Each stencil is drawn with white ink that stands out atop the bright juice background.

The flavorful and natural bottled juice comes in a variety of fruit flavors such as apple, blueberry, cherry, kiwi, orange, mango and strawberry. The fruit juice labels are mere outlines yet they are perfectly placed in a noticeable way.