This Produce Packaging for 'GINETA' Takes Cues from Animal Fur

By: Laura McQuarrie - Jun 24, 2016
References: n-u-e-v-e & packagingoftheworld
It's rare that fruit boxes are given graphically pleasing design treatments, since their primary purpose is usually to transport fresh produce to a store. In order to help a new fruit brand stand out, fashionable produce boxes for 'GINETA' were developed.

The name GINETA is a reference to a genet, which is a mammal that has distinctive spotted patterning on its fur. As well as inspiring the name, elements from a genet's appearance were used to create dynamic packaging for the fruits like pears, khakis and saturn peaches that are carried by GINETA.

As more consumers strive towards eating more whole foods, there is a growing appreciation and demand for fresh fruits and vegetables. Standout packaging like this helps consumers to see the same level of care and quality that goes into design reflected in produce.