Tropical Brewing's Fruit Beer Branding Plays Up Its Exoticism

By: Laura McQuarrie - Aug 30, 2014
References: thedieline
The fruit beers by Tropical Brewing make use of fruits from Brazil to turn a traditionally bitter flavor sweet. Since each of the fruit flavors is so distinct, each of the bottles features illustrations of psychedelic artwork that helps to give drinkers a better understanding of the personality of each fruit, as well as a story that goes along with each one.

The 'Buddha' flavor features mango flavoring and has replaces the icon of the god with a fruit seated in lotus position. The choice of coloring for the product's label is warm and vibrant, serving as a representation of the tropical fruit. Although each of the surreal illustrations and the colors on each bottle are completely different, the set of four fruit beers come together in harmony.