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Tropical Brewing's Fruit Beer Branding Plays Up Its Exoticism

By: Laura McQuarrie - Published: • References: thedieline
The fruit beers by Tropical Brewing make use of fruits from Brazil to turn a traditionally bitter flavor sweet. Since each of the fruit flavors is so distinct, each of the bottles features illustrations of psychedelic artwork that helps to give drinkers a better understanding of the personality of each fruit, as well as a story that goes along with each one.

The 'Buddha' flavor features mango flavoring and has replaces the icon of the god with a fruit seated in lotus position. The choice of coloring for the product's label is warm and vibrant, serving as a representation of the tropical fruit. Although each of the surreal illustrations and the colors on each bottle are completely different, the set of four fruit beers come together in harmony. Stats for Exotic Fruity Brews Trending: This Month & Warm
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Concept: "fruit Beers"
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Segment: Males, 18-55
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