Dr. Feelgood Frozen Pops Feature a Vintage Brand Identity

By: Jana Pijak - Sep 8, 2015
References: drfeelgood.co.nz & thedieline
The brand identity for Dr. Feelgood Frozen Pops references the packaging and typography that is often synonymous with retro confections. Resembling something out of a 50s era candy store, these frozen treats are not only elegantly packaged but come in a myriad of delicious flavors.

These signature flavors include 'Chocoholic Cacao & Cream,' 'Salted Caramel & Apple' and even 'Lemon Manuka Honey & Ginger' among other tasty creations. In addition to its retro typography and logos, this collection of Dr. Feelgood Frozen Pops is also incredibly delicious -- highlighting flavors that are both old-fashioned and exotic.

This company's illustrated elements and signage give it a retro and authentic feel while its shop interior follows a consistent branding identity that is just as much of an homage to the past.