The frozen food packaging created for Vesco Foods' Super Nature brand by Asprey Creative aims to retire the misconception that frozen foods can't be fresh or good for you. The Super Nature products feature boxed meals like Thai Beef with Quinoa and Brown Rice, or Chicken, Asparagus and Pearl Barley Risotto that are quick and easy to prepare.
On each of the color-coded boxes is a giant "S," that's similar to the one Superman wears on the front of his suit. The packaging features a vibrant image of a serving, alongside the names of superfood ingredients like chia seeds, sweet potato and kale. These meals don't look like what you'd normally find in the frozen food aisle, which is definitely what would make them stand out to a consumer who's looking for something that is both healthy and easy to prepare.
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