Capitalising on the cash rich time poor generation â€“ Heinz have invented the frozen baked bean sandwich, which simply needs to be heated in a toaster. The impending launch is supported by a somewhat spurious rationale:
"If people take the time to cook beans and put it on toast, why shouldn't we cut the process for them and give them beans on toast?"
Surely I am not alone in thinking it takes the same amount of time to cook beans as it does to toast bread:..?
Frozen Baked Bean Sarnies
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