Apprentice

Frozen Baked Bean Sarnies

By: Jacqueline Biggs - Published: Jun 22, 2006 • References: dailytelegraph.news.au
Capitalising on the cash rich time poor generation – Heinz have invented the frozen baked bean sandwich, which simply needs to be heated in a toaster. The impending launch is supported by a somewhat spurious rationale:
"If people take the time to cook beans and put it on toast, why shouldn't we cut the process for them and give them beans on toast?"
Surely I am not alone in thinking it takes the same amount of time to cook beans as it does to toast bread:..?