The Front 'Around the Clock' is the epitome of playful design. The Swedish group that produced this idiosyncratic timekeeper has transformed a rather mundane object into one that can cleverly and quite simply interact with its environment.
As the shadows in the room shift, so do the numbers on the Front 'Around the Clock' -- to the person standing directly in front of it. With the numerals fixed sideways around the perimeter of the minimal back plate, one must either read it from an indirect angle, or rely on strong shading conditions with a powerful horizontal light source to tell the time.
Photo Credits: Designboom
Stats for Shadowed Chronographs
Trending: Older & Chilly
Research: 5,646 clicks in 280 w
Interest: 4 minutes
Concept: Front Around The Clock
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: cheeky wall clocks, deconstructed time tellers, and non-perishable chronometers.
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