Superstar

The Fromm Family Foods Campaign Depicts Humanized Cats and Dogs

By: Meghan Young - Published: • References: eichenbaum.ne and adeevee
The Fromm Family Foods ad campaign shows that many animals have such a refined palate that they can't be fooled by a dish of just any old kibble. Instead, it harks back to a time when these animals only ate the best of the best from fresh tuna and vegetables to robust cuts of meat and more. The campaign focuses on the brand's Authentic Polynesian line, which gives cats and dogs what they really want.

Conceived and executed by Eichenbaum & Associates, an ad agency based in Milwaukee, United States, the Fromm Family Foods ad campaign was art directed by Jerry Hayes with creative direction by Steve Eichenbaum. The copy was written by Roberto Parada and elaborated on with images of humanized pets.