'WildLife Works' Label
By: Victoria Tremlin - Published: Feb 3, 2008 • References: wildlifeworks
Eco is obviously the buzz word being thrown around the fashion world. However, one label is not content with saving the planet, they also want to save its inhabitants. The profits from WildLife Works clothing range go towards protecting endangered animals by creating sanctuaries. The collections are produced in Kenya, close to an 8000 acre animal sanctuary. It is the ideal choice for conscience consumption of fashion for animal lovers. But unlike a lot of ethical fashion products which are usually basic cotton tops or boring beige knits, the designs are really fashion forward and on-trend.