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The Fritz-Cola Highly Concentrated Ad Campaign

By: Allison Love - Published: • References: red-rabbit.de and adsoftheworld
Fritz-Cola's highly concentrated beverage is packed with caffeine. To model this new beverage, the company has decided to create a series of print ads with a molecule caffeine stick figure doing things that require a high level of concentration.

Fritz-Cola's highly concentrated new beverage is touted as having "the highest amount of caffeine permitted by German law," and thus uses these cute cartoons to portray this message. The stick figures are pictured doing a range of activities from solving a Rubix Cube to reading a Franz Kaftka novel. The molecule is probably smarter than I am!