Frisky Midget Wine Packaging Sneaks Up on the Consumer

By: Amelia Roblin - Published: Sep 6, 2011 • References: studiolostandfound & thedieline
With so many drinks to choose from at the liquor store, wineries are becoming increasingly concerned with setting their labels apart through the offbeat exploration of graphic design. Frisky Midget Wine packaging may share the same silhouette with its dozens of neighbors, but its branding is sure to be noticed first.

This series of fermented grape beverages by Killinchy Wines adopted the outlandish name to remain memorable, and the illustrative rendering of it by Studio Lost & Found makes it unforgettable. As a throwback to Communist Russia, the three colorful stickers display faded newspaper clippings in the background and a lineup of descending Matryoshka dolls in the foreground. A "Frisky Midget" could have taken a number of different forms, but Frisky Midget Wine packaging imagines her as a sexy and free-spirited creature who refuses to conform. Stats for Racy Babushka Branding Trending: Older & Average
Research: 6,648 clicks in 246 w
Interest: 4 minutes
Concept: Frisky Midget Wine Packaging
Related: 88 examples / 68 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: blue seal branding, vain vino branding, and zodiac bottle branding.