Parents and Kids Should watch Out for the Scorpion in the Burger

By: Marissa Liu - Published: Oct 22, 2009 • References: adsoftheworld & eatmedaily
These frightening food safety ads from the Beijing Women and Children’s Development Foundation are beautiful and super creepy. At first glance children play in a world populated by giant foods, but upon closer inspection we see scorpions, snakes, thumb-tacks, metal thorns and shards of glass invading the landscape.

The tagline for these frightening food safety ads is, "Do you really know about his food?" The ads, created by Beijing-based Shunya Advertising Agency are meant to promote parental caution as China has in the past suffered some unfortunate food-related incidents. However, how much food in China is tampered with and how parents will know if it is or isn’t (especially when dangers are more subtle than bug-infested sushi) is unclear. Stats for Frightening Food Safety Ads Trending: Older & Mild
Research: 5,993 clicks in 343 w
Interest: 4 minutes
Concept: Frightening Food Safety Ads
Related: 56 examples / 43 photos
Segment: Females, 18-55
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