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The Intel and Levi’s ‘Friends of MOCA’ T-Shirts Raise Awa

By: Katie Pagnotta - Published: • References: mocastore.org & highsnobiety
The Intel and Levi’s ‘Friends of MOCA’ t-shirts merge celebrities with a great cause beneficial for the art world.

The t-shirts were designed by actor Gael Garcia Bernal, musical sensation Santigold and artists Mariko Mori and Xu Bing. They designed limited edition t-shirts to raise awareness for the importance of arts education. The revenue from the merchandise will go to support artistic educational promotion and programs. MOCA stands for the Museum of Contemporary Art in Los Angeles. These celebrities paired up with MOCA, Levi’s and Intel to create these inspirational tees. Fun designs include an abstract graphic tee in the colors of the Mexican flag that appears like a paint palette with the words “Si” and “No” on it.

‘Friends of MOCA’ is a beautiful project that unifies celebrities and people to preserve art and education. Stats for Unifying Celebrity Art Trending: Older & Average
Traction: 553 clicks in 96 w
Interest: 0.7 minutes
Concept: Friends Of MOCA
Related: 73 examples / 56 photos
Segment: Neutral, 12-55
Comparison Set: 27 similar articles, including: driven denim ads, recycled denim shoes, and body painting editorials.