Bruce Mau Design Uses Minimalist Branding to Sell Cannabis Products

By: Riley von Niessen - May 9, 2016
References: brucemaudesign & surfacemag
The Bruce Mau Design firm aims to decrease stigma towards cannabis products using bright, friendly and simplistic branding. The firm creates visual identities, packaging and digital experiences to help businesses succeed.

The brand 'HI' offers 'BudBoxes,' which contain a number of cannabis products, from 85% dark chocolate and room spray to body oil and lotion. There are various lines, such as Relax, Passion, Energy, Soothe and Focus. With carefully measured dosages in each, 'HI' has a fun look that steers away the from the medical or abstruse branding often used to sell cannabis products. With a smiling marijuana leaf on each product and a quick yet informative description, 'Hi' accomplishes its goal. The 'BudBox' is offered as a monthly package that is easily customized.