Just last week, Social Business featured Fresh Words Market's business as a whole on the profile, Chromatic Children-Supporting Prints, but today, the Fresh Words Market LIFT collaboration is a more focused business team up and social project. The print, which reads 'Be Fearless' with a few stark birds spread sporadically, gives all of its profits to LIFT in an effort to attempt to eradicate poverty in the United States.
The print is akin to much of Fresh Words' other designs, that is, poppy but uncomplicated. LIFT works in a breadth of U.S. cities including New York, Washington, DC, Chicago and Boston in order to create economic sustainability for local communities in need.
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Concept: Fresh Words Market Lift
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Segment: Neutral, 12-55
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