Anthony Cozzi's Fresh Skateboard Has a New Look

By: Tisah Tucknott - Jun 29, 2009   Updated: Mar 24 2011
References: snowblinded & gearfuse
Anthony Cozzi has designed this fruity looking skateboard called 'Fresh.' The entire board is wrapped around in delicious fruit designs.

This original skate deck is a limited item, but can be bought for $65. 'Fresh' is a 100% Canadian Maple skateboard deck, but does not come with a Griptape, whatever that may be.

Implications - The ability to customize is an important feature for many. Customization allows for reflection of the self and expression of personality that an un-customized product or service provides. Because being monotonous just doesn't cut it anymore, products are marketed to sell individuality. Even when goods are mass-produced, businesses must be clever enough to market them in a way to imply individuality.