Superstar

The Fresh Fish Pack Concept Represents its Contents Honestly

By: Amelia Roblin - Published: Sep 3, 2012 • References: postlerferguson and packagingoftheworld
Companies and their graphic designers can do a great deal with packaging to accentuate or conceal different aspects of a product inside. This Fresh Fish Pack does an admirable job of depicting its contents sincerely with an accurate image and a clear and concise written description.

On one face of the lengthy foil pouch is a picture of the scaly sea creature, printed with photographic authenticity and accented realistically by the reflective quality of the material. As you pull your mackerel, your halibut or your gurnard from its wrapper, it emerges and appears just like the photo on the Fresh Fish Pack.

The rear of the slender sachet is simply covered with a bold block of color and a few bits of text. The name of the marine species is written in a large typeface, adjacent to its method of acquisition and its original location.