These New French Toast Crunch Ads Parody the Soap Opera Formula of the '90s

By: Vasiliki Marapas - Jun 5, 2015
References: blog.generalmills & adweek
General Mills' is reintroducing French Toast Crunch to the market after a nine-year absence.

To re-welcome the breakfast cereal, initially launched in 1995, the company developed an interesting marketing campaign that blended soap operas and dolls. Specifically, the ads involve dolls parodying typical soap opera plots: murder, unexpected pregnancy and, of course, amnesia. A soap opera would be remiss without a good 'ol case of forgotten memory!

McCann's creative director Bill Wright references the 90s origin of the product, explaining, "That was the decade when daytime dramas were at their height of popularity. So when you take soap operas and cross them with tiny dolls, you get a strangely awesome mashup." Though strange, the clips will undoubtedly be hilarious (and nostalgic) for fans.