If you call a woman â€œcomplexâ€ and then pose her provocatively ,does she still exude sex in the woods? Yes. Freida Pinto, star of Oscar winning Slumdog Millionaire, is featured in some hot shots on Complex.com in their Complex women photo features. Probably better than Babes of Bangalore or Hotties of Dharavi, but whatever, Freida Pinto will be highly sought after to show more of her assets in the future.
Implications - Consumers appreciate advertisements that contain images of celebrities; they construct parasocial relationships with celebrities who they see in the media often, and trust their opinions. Therefore, if a celebrity endorses a company's products, its followers are likely to embrace the brand.
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Concept: Emerging Screen Sirens
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Segment: Females, 18-35
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