Dole is Giving Away Free Smoothies That are Poured Through Ice Art

By: Laura McQuarrie - Nov 30, 2016
References: eventmagazine
To mark the launch of its all-new frozen fruit packs, Dole will be giving away 3,000 free smoothies to people on the streets of London, England.

To make the stunt even more intriguing, Dole is setting up large-scale ice sculptures, which will be used for more than just show. The smoothies that are to be given away will be poured through a luge hidden in each of the fruit-shaped ice sculptures carved to look like either a berry, a pineapple or a raspberry.

As well as offering a healthy mid-day treat to busy commuters on the streets of London, Dole is hoping to emphasize that just one of its smoothies satisfies one's '5 A Day' requirements for fruits and vegetables.