Supported by Ads
Greg Ponesse — February 7, 2007 — Business
References: web-japan.org
A new startup operation in Japan is seeing great success and benefiting many. A new concept of free photocopying is hitting the mainstream and is being funded by corporate advertising printed on the back of the paper.
Implications - The operation saw its first success when the tadakopi machine was placed in Keio University's cafeteria on the Minato City. Its free service attracted many students and its popularity eventually spread to other post-secondary schools. What sets this apart is that the paper used is thicker than regular copying paper. The advantage of this design is that there are less paper jams providing less headaches for stressful students. It's definitely an interesting concept that will hopefully make its way overseas soon.
Implications - The operation saw its first success when the tadakopi machine was placed in Keio University's cafeteria on the Minato City. Its free service attracted many students and its popularity eventually spread to other post-secondary schools. What sets this apart is that the paper used is thicker than regular copying paper. The advantage of this design is that there are less paper jams providing less headaches for stressful students. It's definitely an interesting concept that will hopefully make its way overseas soon.
Trend Themes
1. Free Photocopying - Disruptive innovation opportunity: Explore advertising-supported business models to offer free photocopying services.
2. Thicker Copying Paper - Disruptive innovation opportunity: Develop and market thicker copying paper that reduces paper jams and enhances user experience.
3. Expanding to Overseas Markets - Disruptive innovation opportunity: Identify international markets for free photocopying services supported by advertising to replicate the success seen in Japan.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Capitalize on the potential of advertising-supported business models in the photocopying industry.
2. Education - Disruptive innovation opportunity: Collaborate with educational institutions to offer free photocopying services as a value-added benefit for students.
3. Paper Products - Disruptive innovation opportunity: Develop and market specialized thicker copying paper targeting the photocopying industry.
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