Superstar

The Free People July 2014 Catalog Stars Candice Swanepoel

By: Meghan Young - Published: • References: freepeople & fashiongonerogue
With a heavy focus on leather, the Free People July 2014 ad campaign encourages women to embrace the material for summer in a way that is as care-free and feminine as the brand's signature boho style. Although chock full of traditional designs including leather pants and biker jackets, the catalog introduces a fringed leather kimono and and slouchy moto boots to shakes things up a bit.

Starring South African top model Candice Swanepoel, the Free People July 2014 lookbook was shot both outdoors and indoors by photographer Guy Aroch. Showcasing the pre-fall collection, the looks balance between rustic and urban in a unique and, of course, stylish way. An accompanying video features the blonde beauty talking about growing up on a farm. Stats for Boho Leather Lookbooks Trending: This Quarter & Warm
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Concept: Free People July 2014
Related: 124 examples / 95 photos
Segment: Females, 18-35
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