This Website from Chipotle Tests Consumer Knowledge for Free Meals

By: Ady Floyd - Jul 31, 2015
References: thedenverchannel & chipotlefriendorfaux
Chipotle launched and interactive website that tests consumers' knowledge of the eatery's menu items in exchange for free meals. Offering consumers a tasty reward for answering a few questions turns the act of dining out into a game-like experience.

This clever website incorporates insightful education by providing consumers with fact-based questions. Whether or not the consumer knows the answer, the website presents correct solutions with short and simple explanations.

By combining free meals with a playful interaction, the web platform intrigues a consumer's natural lust for competition. A coupon received at the end of the game is a great way to let consumers test new dishes and help to build a long-term relationship with patrons. When a consumer has the opportunity to test a product for free, they are more likely to return to the same eatery with pleasant memories. This website is a way to begin new consumer relationships while strengthening existing ones.