Rockstar

Unique Ad From UK Radio Station

By: Jeremy Gutsche - Published: Jan 13, 2008   Updated: Mar 25 2011 • References: gizmodo
The viral rise of games like Guitar Hero has everyone lusting for their own air guitar. Now, UK radio station (96.3 Rock Radio) has launched a promotion to make your dreams come true - free air guitars!

This is an innovative campaign that I can foresee being replicated across the globe.

Man, I wish I had my own free air guitar.

Implications - Marketers frequently use free giveaways to boost buzz and create a crowd; unfortunately, many businesses don't have the budget to splurge on swag. By giving away an imaginary product -- in this case, an air guitar -- that complements the radio station's brand, the marketing team was able to get a rise out of passersby and generate publicity. Stats for Free Air Guitars Trending: Older & Chilly
Research: 3,381 clicks in 433 w
Interest: 3.4 minutes
Concept: Free Air Guitars
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: text-based gifting apps, lightweight wooden phone mounts, and cruelty-free shoe collections.