Italy's Olympic team is being officially sponsored by Freddy who have hired Italian ad agency, 1861 United, to create a unique series of very visual ad campaigns.
The ads consists of print campaigns and videos and feature members of the Italian team that will compete in the Summer 2008 Beijing Olympics.
Check out some more videos, followed by more print ads. Make sure to scroll all the way down!
Stats for Olympic Advertising
Trending: Older & Buzzing
Research: 33,007 clicks in 420 w
Interest: > 3 minutes
Concept: Olympic Advertising
Related: 68 examples / 52 photos
Segment: Males, 18-35
Comparison Set: 25 similar articles, including: semi-autonomous cars, vitamin-infusing water bottles, and sectioned hexagon rice packaging.
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