Powerful Drinking Parodies
From beer pong to Edward 40-hands, the games continue throughout the video until its gross and predictable ending. Definitely a great cultural reference to a student's way of life, Freddie W's 'Power Hour' is worth a look.
Implications - Popular culture is becoming more than just a form of entertainment. Consumers are looking for products that are integrated with some aspect of a popular character. Companies could integrate their items with certain media figures in order to appeal to a greater audience.