The Jack Daniel Uses Frank Sinatra for Its Branding

By: Michael Baxter - Feb 24, 2014
References: jackdaniels & insiderlouisville
Frank Sinatra may be gone, but his legend lives on, and Jack Daniels will make sure that 'Old Blue Eyes' won't be forgotten. The new Sinatra Select by Jack Daniels will be released to celebrate Sinatra's centennial in 2015.

Frank Sinatra was a serious lover of Jack Daniels. His passion for the brand was so serious that he brought his own liquor cart out with Jack Daniels and poured himself a glass for performances. He even died with a bottle of Jack Daniels at his side upon request.

Years after his passing Jack Daniels is using the legend of Sinatra in a fancy display to be debuted at airport duty-free stores. The display is a nine foot black oak structure that resembles the commemorative box the liquor comes in. The inside of the box features a leather couch, a book speaking on Frank's relationship with the brand, bottles of the alcohol, glasses and a music station to listen to Sinatra songs. This station is as smooth ad Frank Sinatra himself.