Frank Ocean's New Retail Store Boasts Bright Tones and Cartoon-Like Shapes
Francesca Mercurio — August 10, 2021 — Pop Culture
References: designboom
Musician Frank Ocean recently ventured into the jewelry business, and to house his new Homer collection, the artist has opened a vibrant store in New York. The retail store was designed in collaboration with New York-based architecture studio ANY.
The space pays homage to the new products as well as their vivid packaging design. The interior is aluminum and urethane heavy - which is a blown-up version of the packaging used in the Homer collection. Vivid colors and cartoon-like shapes complete the space.
The store displays the artist's new line of jewelry made of recycled sterling silver, 18 karat gold, and lab-grown diamonds. The store also features two handbags designed in collaboration with fashion house Prada. Unlike most retailers who favor a strong digital presence, Frank Ocean's pieces can be exclusively purchased in-store or over the phone.
Image Credit: Luke Liberia Moore, designboom
The space pays homage to the new products as well as their vivid packaging design. The interior is aluminum and urethane heavy - which is a blown-up version of the packaging used in the Homer collection. Vivid colors and cartoon-like shapes complete the space.
The store displays the artist's new line of jewelry made of recycled sterling silver, 18 karat gold, and lab-grown diamonds. The store also features two handbags designed in collaboration with fashion house Prada. Unlike most retailers who favor a strong digital presence, Frank Ocean's pieces can be exclusively purchased in-store or over the phone.
Image Credit: Luke Liberia Moore, designboom
Trend Themes
1. Vibrant Retail Designs - The trend of using bold colors and unique shapes in retail design is on the rise, presenting innovation opportunities for architects and interior designers to create immersive shopping experiences.
2. Celebrity-designed Stores - The trend of musicians and other celebrities opening their own retail stores is increasing, offering opportunities for brands to collaborate with artists to create unique product lines and in-store experiences.
3. Alternative Sales Channels - The trend of selling exclusive products only in-store or over the phone presents opportunities for brands to experiment with different sales channels and create a sense of exclusivity and uniqueness.
Industry Implications
1. Architecture - The use of unique materials and shapes in retail design presents opportunities for architects to collaborate with businesses to create immersive and innovative shopping experiences.
2. Fashion and Jewelry - The trend of celebrity-designed retail stores and exclusive product lines presents opportunities for fashion and jewelry brands to collaborate with musicians and other celebrities to create unique and memorable shopping experiences.
3. Marketing and Advertising - The trend of alternative sales channels presents opportunities for marketers and advertisers to experiment with different approaches to promoting and selling products, such as creating a sense of exclusivity and uniqueness.
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