Franco Brambilla's Postcard Updates Add New Spice to Old Tchotchk
Franco Brambilla's photos answer the question of what to do with the postcard collection that your aunt left you ten years ago, that you just don't have the heart to throw away.
There are so many amusing ones in the gallery. Which is your favorite?
Implications - With society being constantly inundated with technological developments, consumers are still charmed by historic landmarks and innovations. To capitalize on this fascination, companies would benefit from fusing the old with the new. In doing so, businesses can use the leverage of emotional appeal amongst consumers as they are influenced by waves of nostalgia to buy a product.