An Auto-Beautifying Guerrilla Marketing Campaign

By: Marissa Liu - Published: Feb 22, 2010 • References: likecool
When you return to your car after a nice day of shopping or sight-seeing, have you ever found those annoying flyers or menus stuck to your windshield? Well, a French company specializing in custom framing has gone one step further with framed side mirrors. In a creative guerrilla marketing stunt, they have decorated side mirrors of unsuspecting vehicles with interesting frames.

In actuality, the framed side mirrors are not really framed, but attached with a piece of paper with a gilded gold frame print using an elastic band. The company's name and address appears on the back along with a caption that reads, "Any picture looks better with a beautiful frame."

I wonder if some of the drivers left their framed side mirrors as is? Stats for Framed Side Mirrors Trending: Older & Mild
Research: 4,902 clicks in 325 w
Interest: 4 minutes
Concept: Framed Side Mirrors
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: corner pictures frames, everyday stuff as art, and photo frame printers.