'& Fragrance' is Designed for Both Men and Women

By: Jamie Danielle Munro - Published: Jul 22, 2014 • References: behance.net & packageinspiration
Although '& Fragrance' is only a student concept now, Paola Itikawa is definitely on to something. Having a perfume designed for both men and women could not only save some space while traveling with your significant other, but also have the potential to bring people closer together through a uniting scent.

There are times when women's perfume smells far too feminine for certain ladies, so having something that's perfectly in between could be a huge hit. Packaging-wise, Itikawa went with a minimalist design displaying a simple '&' on the front. This subtle symbol brings out the idea that the product is designed for two to share, instead of it being intended for only one person.

The real question is whether or not this product will be fully developed, and where can I buy it?! Stats for Unisex Perfume Packaging Trending: Older & Warm
Research: 3,357 clicks in 96 w
Interest: 3.2 minutes
Concept: & Fragrance
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: chemist perfume packaging, stony scent branding, and pop bottle perfume packaging.