Although '& Fragrance' is only a student concept now, Paola Itikawa is definitely on to something. Having a perfume designed for both men and women could not only save some space while traveling with your significant other, but also have the potential to bring people closer together through a uniting scent.
There are times when women's perfume smells far too feminine for certain ladies, so having something that's perfectly in between could be a huge hit. Packaging-wise, Itikawa went with a minimalist design displaying a simple '&' on the front. This subtle symbol brings out the idea that the product is designed for two to share, instead of it being intended for only one person.
The real question is whether or not this product will be fully developed, and where can I buy it?!
Unisex Perfume Packaging
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Stony Scent Branding
Chemist Perfume Packaging
Pop Bottle Perfume Packaging
Effervescent Perfume Packaging