'Fragments of Nature' by Lex Pott Pays Homage to Trees
The legs of the tables and benches in 'Fragments of Nature' are easily seen as tree branches, complete with bark. The simple, elegant designs are easily reproduced and maintain a grounded, organic feel that harkens back to nature.
Implications - The eco movement has been a powerful cultural force, informing the lives and decisions of many. As a result, consumers feel a more kindred connection to the natural world. Companies can form a more meaningful relationship with their customers by offering them opportunities to reconnect with nature.