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Fragile by Mireia Gordi Vila Could Do Away with Styrofoam Peanuts

By: Meghan Young - Published: • References: linkedin & psfk
Many people are already aware that Styrofoam is harmful both to humans and the environment, yet it is still one of the go-to materials when it comes to shipments; enter Fragile by Mireia Gordi Vila, a Royal College of Art graduate based in London, United Kingdom. It is a reusable protective packaging system that is clever, creative and, of course, eco-friendly.

Fragile by Mireia Gordi Vila is made up of two packaging options. The first is essentially a case within a case, with the inner one boasting a metal framed membrane that creates a supportive skin cover around valuable goods such as collectibles and art pieces. The second is made for bottles and vases, which is also flexible to accommodate different shapes and sizes. Stats for Reusable Protective Packaging Trending: This Quarter & Hot
Traction: 10,286 clicks in 22 w
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Concept: Fragile By Mireia Gordi Vila
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Segment: Neutral, 18-55+
Comparison Set: 22 similar articles, including: literal hand-packed ads, efficient edible packaging, and poptastic salutations.