It may just be marketing buzz, but I can't help but like what Fragrance Conspiracy is trying to do. The company is pushing itself as the distributor of ultra rare perfumes. "Fragrance conspiracy is proud to be the exclusive perfume distribuitor of 7 ultra selective brands, major in their field: colette/concept store, jaques garcia/interior design, bensimon/fashion, vip room/clubbing, nellyrodi/marketing-style, gosset/champagne, frapin/cognac ".
Implications - Exclusivity is a tactic that all businesses can use to appear high-end in the eyes of everyday consumers. When businesses can create buzz surrounding the exclusivity or limited-time offers that are featured, consumers are instilled with a sense of urgency, which makes them more likely to indulge in unnecessary purchases.