Leading up to the 2016 release of Jaguar's F-Pace SUV, the car's makers teamed up with Future Delux's design team to showcase its adaptive abilities in performing in extreme climates.
For the advertising design scheme, stickers were plastered all over the body of the vehicle to "camouflage" it into such climates. These specially designed stickers allowed the vehicle to mimic the imagery of smoothly sliding over icy grounds or withstanding desert sandstorms.
The inventive commercial features the SUV driving through snow banks in Northern Sweden and barreling over sand dunes in Dubai, exemplifying both ends of the temperature spectrum. The F-Pace SUV is currently being tested in both of these locations to ensure it will meet and exceed customer's expectations and life-styles world-wide.
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