Pür's Love Your Selfie Comes in a 100-Shade Foundation Range
Laura McQuarrie — April 15, 2019 — Fashion
References: purcosmetics & allure
Over the last few years, new and established beauty brands have proven that it's no longer enough to produce a minimal number of fair, medium and dark shades in the hopes of covering the needs of all consumers—fortunately, this has led to the creation of much more diverse foundation shade ranges. While some of the most expansive shade ranges have included upwards of 30, 40 or even close to 50 shades, Pür is now setting itself apart with a 100-shade range for its 4-in-1 Love Your Selfie Longwear Foundation & Concealer.
The four-in-one product helps to blur imperfections, nourish the skin with energizing and age-defying complexes, protect it from skin-damaging aggressors and more. The expansive concealer-foundation shade range is divided into five shade families that cater to light, medium, tan, dark and deep skin with golden, pink and neutral undertones.
The four-in-one product helps to blur imperfections, nourish the skin with energizing and age-defying complexes, protect it from skin-damaging aggressors and more. The expansive concealer-foundation shade range is divided into five shade families that cater to light, medium, tan, dark and deep skin with golden, pink and neutral undertones.
Trend Themes
1. Expansive Foundation Shade Ranges - Opportunity to create diverse foundation shade ranges with a large number of options to cater to a wider range of consumers.
2. 4-in-1 Beauty Products - Chance to develop multi-purpose beauty products that offer multiple benefits in a single product, such as blurring imperfections, nourishing the skin, and protecting it from damage.
3. Customized Shade Families - Potential to create shade families within foundation ranges that cater specifically to different skin tones and undertones.
Industry Implications
1. Beauty - Opportunity for beauty brands to expand their foundation offerings and appeal to a more diverse consumer base.
2. Skincare - Opportunity for skincare brands to incorporate multifunctional properties in their products and offer additional benefits beyond traditional skincare.
3. Consumer Goods - Opportunity for consumer goods companies to create customizable beauty products that cater to individual skin needs and preferences.
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