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Foundation for the Animal in the Law Campaigns for Animal Rights

By: Laura McQuarrie - Published: • References: lustik.tumblr
The Swiss Foundation for the Animal in the Law's (Tier im Recht) campaign called 'If Animals Could Judge' makes its mission to campaign for animal protection laws clear.

In the ads, various white-colored animals like a horse, cat, dog and a sheep are shown wearing the same kind of white wigs as a judge, signifying that if they could make their own choices when it comes to animal cruelty, the laws would be much more strict in preventing and punishing it.

The simple, but very striking campaign was put together by the award-winning studio Staudinger + Franke. Since the ads are so visually striking, this message goes out to all countries of the world, especially those that don't have any animal protection laws currently in place. Stats for Judicial Animal Ads Trending: This Year & Average
Traction: 1,700 clicks in 38 w
Interest: 1.4 minutes
Concept: "foundation For The Animal In The Law"
Related: 83 examples / 64 photos
Segment: Neutral, 18-35
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