For the launching of the Bjergsted.no website, designer Daniel Brokstad created anticipation and excitement through the use of fortune cookie sayings and packaging.
Instead of business cards or flyers, using these playful cookies creates an interactive method for people to get involved with the brand and pay attention to its message. The site's slogan states, "What's happening, before it's happening," and fortune cookies are a fun way to stay congruous with that idea. Sayings such as, "A great experience awaits" were tucked into the delectable treats with the packaging font and colors matching the site's logo.
Using fortune cookie sayings as part of the campaign for a newly launching website is a delicious way to spread the word.
Stats for Edible Anticipation Campaigns
Trending: Older & Mild
Research: 1,488 clicks in 163 w
Interest: 1.4 minutes
Concept: Fortune Cookie Sayings
Related: 57 examples / 44 photos
Segment: Neutral, 12-55
Comparison Set: 21 similar articles, including: tasty t-shirt treasures, e-fortune cookies, and optimistic recession jewelry.
Edible Anticipation Campaigns
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