Homepages for Fortune 500 Websites Share Many Things in Common

By: Elise Ying-Hei Ho - Published: Dec 12, 2012 • References: go-globe
Fortune 500 Web sites have a distinctive design that is able to draw and maintain a certain level of online traffic to their domains. With simplicity in mind, these sites have created their homepages without forgetting who their users are.

Keeping the presentation to a minimum, the overall site is clean, yet engaging, making it easy for the viewer to navigate. While not every domain is the same, many of the Fortune 500 websites have a similar layout for their homepage with 93% of them having logos on the top left corner, 27% of which contain a tagline or slogan beneath it. Using a lighter color scheme is beneficial as well, though other surveys have shown that black resonates a sense of prestige, confidence and trust from the consumer. Stats for Pristine Online Platform Designs Trending: Older & Average
Research: 923 clicks in 180 w
Interest: 0.9 minutes
Concept: Fortune 500 Web Sites
Related: 59 examples / 45 photos
Segment: Neutral, 12-55+
Comparison Set: 21 similar articles, including: spectacular web design, cryptic search engine changes, and refrigerator web design.