Prodigy

Algozone Pain Reliever Campaign Omits All Associations With Pain

By: Vincent Salera - Published: Feb 19, 2009 • References: adsoftheworld
These ads for Algozone pain reliever claim that there is “no room for pain.” I really love the clever copy that shows common phrases used to complain about pain, only with these negative words removed.

My only criticism would be that the second and third print ad are a bit difficult to read. The campaign was created by advertising agency Saatchi & Saatchi, Bucharest, Romania with creative direction by Jorg Riommi, Daniela Nedelschi and Lucian Cernat. The copy was written by Irina Popp.