These Forest & Bird Ads Show What a Difference a Donation Makes

By: Laura McQuarrie - Published: Jul 4, 2014 • References: & adeevee
It's one thing to have an ad that says how your charitable monetary donation will be used, but as these Forest & Bird ads demonstrate, showing is always better than telling.

The ads are set up to match the color scheme of the $10 and $50 New Zealand notes and indicate a place where you can set the bills to put animals back in their natural habitats. On the back of the blue $10 note are a pair of blue ducks and on the reverse of the purple $50 note is an image of the endangered Kōkako, along with some other plants that are natural to New Zealand. The illustrations beyond the bills are seamless and perfectly match what's on the notes, serving as a very poetic way to show just what a difference even the smallest of contributions can make. Stats for Habitational Donation Ads Trending: Older & Buzzing
Research: 5,160 clicks in 98 w
Interest: 1.9 minutes
Concept: "forest And Bird"
Related: 87 examples / 67 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: social homeless campaigns, diy 8-bit phone cases, and charitable cartoon cat macarons.