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These Forest & Bird Ads Show What a Difference a Donation Makes

By: Laura McQuarrie - Published: • References: forestandbird.org.nz & adeevee
It's one thing to have an ad that says how your charitable monetary donation will be used, but as these Forest & Bird ads demonstrate, showing is always better than telling.

The ads are set up to match the color scheme of the $10 and $50 New Zealand notes and indicate a place where you can set the bills to put animals back in their natural habitats. On the back of the blue $10 note are a pair of blue ducks and on the reverse of the purple $50 note is an image of the endangered KĊkako, along with some other plants that are natural to New Zealand. The illustrations beyond the bills are seamless and perfectly match what's on the notes, serving as a very poetic way to show just what a difference even the smallest of contributions can make. Stats for Habitational Donation Ads Trending: This Quarter & Hot
Traction: 3,606 clicks in 10 w
Interest: 2.1 minutes
Concept: "forest And Bird"
Related: 87 examples / 67 photos
Segment: Neutral, 18-35
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