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Ford's Luxury Brands to Shift Focus to Elite (includes Volvo, Jaguar, Aston Martin) Edit

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Ford's Luxury Brands to Shift Focus to Elite (includes Volvo, Jaguar, Aston Martin)
 Published: Jan 14, 06
Comments: 1 Views: 3,372

Aston Martin offers roomier coupe, Volvo woos young buyers and Jaguar focuses on elite.  Ford Motor Co.‘s Premier Automotive Group debuted two concept vehicles and a production convertible at the Detroit auto show Monday, elegant vehicles that point to a new strategic direction for three of the group’s upscale brands.

Aston Martin unveiled the Rapide concept, a high-performance four-door coupe that marks the marque’s return to a roomier design that sacrifices nothing in performance.

“Aston Martin has finally fleshed out its lineup,” said George Peterson, president of AutoPacific Inc. He said the addition of a four-door model will give the brand room to grow.

 

 References:  detnews

Filed In:  autos,  business,  lifestyle,  market








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FOUR WAYS TO REACT: vote, favorite, add more examples of Ford's Luxury Brands to Shift Focus to Elite (includes Volvo, Jaguar, Aston Martin) or comment.

rocketranger on Jan 22, 07  0 Trends   2,582 Comments
Still cant Rent Aston Martins anyplace, even Las Vegas. Id rent any Aston Martin, maybe Buy One Used.
rocketranger on Jan 22, 07  0 Trends   2,582 Comments 0


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Ford's Luxury Brands to Shift Focus to Elite (includes Volvo, Jaguar, Aston Martin)