The FordPass Promotion Gives Car Owners Access to Special Perks

By: Katherine Pendrill - Jan 13, 2016
References: myfordpass & psfk
FordPass is a new service that is slated to change the way we experience cars. With many consumers considering alternative forms of transportation, auto companies are looking for creative ways to make car ownership more attractive.

FordPass is a new service that will be available to all car owners later this year. The service is free and it is not limited to Ford-owners. Those who sign up will be able to access a number of special perks, including a concierge service. They will also have access to FordGuides, which are GPS navigators that can map out different routes or help drivers reserve specific parking spaces in advance. All of these services will be linked to a dedicated marketplace called FordPay.

The goal of Ford's new promotion is to simplify car ownership by streamlining a number of different services.