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Ford Uses Bikinis and Shark Attacks to Promote the New FordIkon

By: Bianca Bartz - Published: • References: adsoftheworld
Son of a beach! That’s the title of Ford’s latest commercial for the FordIkon, and logically so.

The FordIkon commercial starts out with a young girl building sandcastles on a pristine beach with sun-worshipers kicking back on lounge chairs in the background. Next we see two young teens bobbing around in the ocean in bikinis (Ford knows how to get your attention). To infuse it with a kick of drama, a fin appears behind the girls as they scream “shark” and run for shore, followed by a commotion of people running from the water.

What happens next is a karmic turn of events to prove that this new Ford car has some serious bite. Stats for Cars With Bite Trending: Older & Average
Traction: 6,417 clicks in 292 w
Interest: 4 minutes
Concept: Cars With Bite
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: giving away cars for buzz, car commercial with no cars, and music video advertisement.