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The Ford Truck Ads Won at the Cannes Lions Advertising Festival

By: Tiana Reid - Published:   Updated: Aug 15 2011 • References: ford & adsoftheworld
JWT advertising agency in Buenos Aires, Argentina has produced a series of three similar print ads for the 'Ford Cargo 1722E with three axles campaign. "If you can load it, we can move it" is the tagline of the three ads dubbed 'Vault,' 'Organ' and 'Elephant.'

A winner at the Cannes Lions International Advertising Festival, the Ford Truck ads have been compared to the viral Honda Cog commercial. Hmm, I sense a rivalry.

Implications - With the advertising world becoming increasingly competitive, it is important for corporations to execute as much creativity and originality as possible in their advertising campaigns. Using humorous and entertaining images is a great way to capture the attention of an audience.

Stats for Elephant-Carrying Trucks Trending: Older & Mild
Traction: 6,124 clicks in 225 w
Interest: 3.6 minutes
Concept: Ford Truck Ads
Related: 59 examples / 45 photos
Segment: Males, 12-55
Comparison Set: 21 similar articles, including: elephantine trucks, hydrogen fueled trucks, and light-up pick-up trucks.